Wouldn’t it great if all your Happy Customers gave you Reviews!
“Would definitely go here again. The food was AMAZING!”
“I HIGHLY recommend Reputation Jump!”
If you own a business, this is what you want to see showing up on review sites regarding your products and services.
If you’re suffering from a negative reputation online, the best thing you can do to counteract that negativity is to start getting more positive reviews like those above.
The problem is that it can be hard to entice your happy customers to post things about you online. This is usually because they’re busy or just don’t think it’s important.
However, simply by asking, you can get more of your satisfied customers to go online and tell the world how they feel about your company.
Here are some tips to get you started on the path to more reviews:
1. Make it Easy to give a review.
The best thing you can do to get better reviews, is to help your customers along with the review process.
For instance, you could give them some tips on actually submitting reviews for your company – such as which review sites to go to.
The easier you make it, the more likely they will take the opportunity to give your company a review.
Don’t ask for too much information though as this could be a turn-off.
In fact, make sure you mention the fact that this will be a “simple, easy process that should only take a few minutes of their time.”
If there is any way you can collect customer reviews right at the point of sale, this is a powerful strategy as well. This way, your customers won’t have to wait until they get home to write a review for you.
Engage on Social Channels
Social media is another way to simplify get customer feedback.
The Internet is quickly becoming a more social place; more time is spent on Facebook and Twitter everyday than any other combination of websites on the Internet.
Facebook has over 1.3 billion users; this means that social media should be one of your highest marketing priorities.
If you have a poor reputation, whether through reviews, comments, or on social media; social networking can be an effective way to start getting more positive mentions.
NEWS FLASH – Did you know reviews play a 10% part in the total online search algorithm (SEO ranking)? Within that 10%, Google considers quantity, frequency of new reviews, and of course, the ranking out of five stars.
Ad Social Share Buttons
Put social buttons all around your site and any other content you publish online.
(You can probably see some social share buttons scrolling through this blog – so go ahead and share away!)
This makes it extremely easy for your customers to go to your social media profiles and say something nice.
It also makes it easy for them to share your company with their social network connections.
Social Share buttons are easy to install on any site. We use wordpress as our content management system (CMS) and we use the social share plugin from ZotaBox. We use the paid version because of all the extra features but if you are just after simple share buttons, there is a free version.
Apart from Zotabox, there are plenty of social share plugin options for every type of CMS you are using including Wix & Shopify.
You just need to investigate what share option works for your online presence. The trick is to also capture off-line traffic and get them to give you a review online. You can do that easily using SMS with the JUMP Platform. Check it out HERE!
ABOUT THE AUTHOR: PASCAL MARTIN
Sales & Marketing Director
Pascal is the founder and Sales & Marketing director for REPUTATION JUMP. His expertise in developing high converting sales system & marketing funnels makes him an in demand consultant and advisor to small business owners. Pascal is an NLP Master Practitioner, Infusionsoft Certified partner & an active BNI Member & Ambassador. He enjoys a healthy lifestyle practicing Brazilian Jujitsu at any occasion.
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